Approached by Wieden + Kennedy to create a TVC for Nike China’s basketball star Yi Jian and his draft to the NBA.
Set in a darkened basketball court, a ball bounces, splits open and spills out elements which are then replaced by new elements, signifying different stages in his life.
Director: Ash Bolland
Producer: Von Dekker
Sound Design: Marcelo Baldin
Production/Visual FX: umeric.com