Our list of top product review sites for B2B companies and B2C businesses include a selection from the following. Remember that niche websites exist for every industry. For example, people in the restaurant business might want to join UrbanSpoon and OpenTable. Although this blog post will not discuss sites specific to one industry it will review sites that can be used by businesses in any industry.
1. Amazon Customer Reviews
Amazon was one of the first online stores to allow consumers to post reviews of products in 1995, and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and even do buy a product elsewhere if it’s sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then many people will look up its Amazon review before they decide to buy.
What is going to make your product stand out from others? Good customer reviews and shiny stars. The product rating is based on five-star ratings. This scale is broken down by the percentage of stars that have been reviewed, followed by the most helpful customer reviews, and finally, customer reviews.
2. Angie’s List
Angie’s List, which is geared toward U.S.-based service companies, is a “higher-end” Overeview site. Users have to pay for membership. You get what you pay. Reviews are usually written on an A-F scale and contain a lot more information than the ranting and raving found on other review sites. Reviews can’t be anonymous to reduce the risk of misrepresentations or fake reviews. Companies are also allowed to reply to reviews.
You can create a free page for your business. Once you have created your page, encourage customers to post reviews on Angie’s List. Only members can do this!
Do you have customers in Australia Choice is an Australian member-funded review site. Choice provides performance reviews and independent testing of products and services to its members. Their work consists of creating product comparisons and buying guides, as well as testing and testing products and services. They also allow Choice members to rate and discuss particular product models and brands with each other. We recommend that customers who live in Australia leave reviews on CHOICE.
Trustpilot, a rapidly-growing and community-driven platform for consumer reviews is based in Denmark. However, they have expanded beyond Europe to 65 countries including the U.S. Businesses can use the platform to collect reviews from customers. Customers write product reviews and seller review, which is third-party verified.
They offer a free basic version that allows you to create a profile page, collect customer reviews, and you can also create review invitations and share ratings and reviews via social media. You can also link reviews to your internal business systems with the paid versions.
Similar to TrustPilot’s Swedish-based TestFreaks, TestFreaks assists companies to collect customer reviews and writing seller reviews.
Another cool feature is: The question and answers feature allow prospective customers to post questions and get answers from your customer service staff.
Which? is an independent consumer review agency that reviews and tests products before writing about them. Which? is not like Angie’s List. It’s the Which? staff who review the products and services, not customers. They don’t accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing firstname.lastname@example.org.
This means that you are less likely to have an impact on whether your products end up on their website, but it is still worthwhile to know about this site and check-in, especially if there are customers in the U.K. This website features product reviews on everything, from cars and credit cards to tablets and dishwashers. All these products are tested and reviewed by the team, who then share their methods and results. They also take customer surveys of things like the best and worst firms for customer service.
Although most of their content is available for free, customers can join the site for PS10.75 per year to gain access to a list of “Best Buys” or “Don’t Buy”, the latest product reviews from their labs, as well as access to their consumer advice service.
ConsumerReports, a non-profit organization, is an independent product testing agency that rates and recommends products. They have reviewed more than 7.7 million products and accept no advertising. (Fun fact: They buy and test 80 cars per year!) This is about as legitimate as it gets. There’s nothing you can do except to make sure your product is really, really good.
This website could be used as an example of good content creation. They provide information about the product, including the review criteria and a buying guide. This is a comprehensive and very helpful list. This is the key to great content.
8. Consumer Affairs
Consumer Affairs is a non-profit organization that reviews companies based on an “overall satisfaction rating.” The average score is based on a 1- to 5-star scale, which is updated with each new review. The company page lists all reviews and gives a brief explanation of each score.
Consumer Affairs allows customers to submit review recordings. These are two-minute videos in which people share their experiences with a brand. The review is more engaging because the user can speak and share their true feelings about the company.
TripAdvisor has a lot of reviews for anyone working in the restaurant, travel, hotel, airline or entertainment industries. It is the largest travel website in the world with over 225 million reviews, opinions, and photos. You can also find great content about low airfares, travel tips, rental listings, and advice forums on almost every country in the world. Many people visit these places before they travel.
A successful TripAdvisor profile is about getting it to the top of their popularity ranking so that travelers searching for information in specific places can see it. According to TripAdvisor, the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews.
Yelp allows consumers to rate businesses on a 5-star scale. Yelp allows any business to create a profile for free. Users can also create their own profiles to review businesses. Although you are free to reply to reviews, we recommend that you be polite and balanced with any negative comments. Yelpers can be a tight-knit group.
Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business (“Pay us money and we’ll push bad reviews down!”). Consumers who are more savvy have learned to view Yelp reviews in the whole, and with the reviewer’s influence, rather than being turned off by one negative listing.
It’s still in your best interest to have positive reviews flowing to your Yelp business account. This will ensure that happy customers are at the top of your review feed, especially if your business is location-based. Your Yelp profile includes information such as store hours and location. This will make your profile more visible to people who search for your business.
Citysearch offers all the same functionality as other review sites, but the best part is the “best of” winners you can search for in each place. Citysearch can help you find the best French fries in Boston, for example.
12. Google My Business
Do you know the reviews that appear when you search Google for a company? These are a huge part of this list.
Google’s Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business’ website to be properly optimized for search, you’ll want to set up verified accounts with local directories — especially Google’s, called Google My Business. You can boost your search engine rankings by getting reviews, comments and pictures. Reviews can only be answered by verified Google+ pages.
Another bonus? Google Maps pulls this information and reviews into the app. Having a lot of content will help your business appear more trustworthy.
Yahoo! reviews are similar to Google My Business reviews. Users can post reviews about local businesses using a 5-star rating system. These are the possible results:
According to Search Engine Land, Yahoo! Yahoo! still gets about 10% of search engine share. Yahoo! is a great search engine, but you don’t want to spend too much time learning about it. Yahoo!’s algorithm can be a good way to get some positive reviews. It’s hard to beat that 10% for Local Listings.
Influenster is a review website that you should use if you are selling consumer products.
Influenster offers customer reviews and news about consumer products, primarily skincare, beauty and hair products. The site can be searched by brand or product name, and Influenster links visitors to the websites where they can purchase the products.
These reviews are detailed and include lots of images and detail. If you are in the beauty industry, it might be worth asking your customers to review your products on Instagram to increase your customer base.
FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,200,000 visitors every month.
Each month they collect thousands of user reviews. Each reviewer is authenticated through LinkedIn so that only real users can share their experiences with the community. These reviews are based upon detailed surveys that give a very in-depth view of each tool. Algorithmic analysis can also be used to create quarterly reports for the most popular categories.
Each review includes an internal analysis by B2B software specialists who provide detailed analyses of key usability factors like features, integrations, and mobile support. This helps to balance user perspectives. The evaluations are then combined into the SmartScore(tm), which provides a quick reference of what experts think about each business solution.
Their product pages rank highly in Google. This is an added benefit. Positive user reviews could help your brand’s recognition.
16. Compare Camp
Compare Camp is a B2B site that reviews business software. Compare Camp is a B2B review site that helps you find the right software for your business. This site not only shows you what other people think about a product but also lists the key benefits and any emerging trends in the industry.
Compare Camp will provide you with a list listing all the software categories available when you first visit the site. Selecting a section will give you a description and a list of company and product options. Compare Camp will also explain the different types of products in that section and highlight the most important features to look for when purchasing that software. This guide is very useful, especially if you are looking at a product you have never purchased before.
17. G2 Crowd
G2 Crowd is a great place to advertise your software business. Every month, more than 3 million people looking to buy software read the 1+ million user reviews on this website so they can make better purchasing decisions.
G2 Crowd is a service similar to Yelp but for a niche. Reviews are rated on a 5-star scale and cover everything, from setup and ease-of-use to support and security. Reviews answer questions such as “What are you most satisfied with?” Reviewers answer questions like “What are you most fond of?”; and “What do not you like?” “; “What do you like?” and “Recommendations for others who have used the product.” You can also upvote or downvote reviews.
TrustRadius, like G2 Crowd, is an online review platform for software companies. The site’s reviewers are authenticated by LinkedIn so they can verify that they are users. However, the reviews themselves can remain anonymous. This allows users to see the comments of their LinkedIn connections about specific pieces of software on TrustRadius. This provides an additional layer of trust to anyone who visits the site.
The site allows you to view reviews and compare companies. You can also compare two companies side by side to see their five-star ratings, screenshots, pricing details, and user comments.
They have compiled a lot of buyer guides for different categories, including talent management software and core HR software. This is based on hundreds upon hundreds of user reviews.
GoodFirms, a B2B review and research platform focus on matching service seekers with the right software providers and software. GoodFirms evaluates the best-performing software solutions and companies based on three key criteria: Reliability and Ability. These metrics can be further divided into authentic feedback from customers, a portfolio, market penetration, years of serviceability, and years of experience. The cumulative research scores of the companies are used to rank them. GoodFirms provides quick filters that allow you to sort service providers by hourly rate, location, and a number of employees.
20. Salesforce AppExchange
Do you have an app on Salesforce AppExchange You’ll need to track your app’s reviews and ratings on the Salesforce AppExchange? App reviews are rated on a 5-star system. The app’s most helpful reviews and the least helpful negative reviews are listed first. Next, all reviews are listed. Users can filter reviews by date, rating, and usefulness. Users can access thousands of reviews and view the number of downloaded apps with just a few clicks.